Take a fresh approach.

If I said "Surf Video" what comes to mind?
- Beach Boys (or Jan & Dean, or Dick Dale, or The Surfaris...)
- Sunkist Orange Soda commercials from the 1970's
- In-water shots
- You know, the stuff you'd expect.

Well, Marcus O'Brien's Pure Brontee is none of that, with awesome results. A calm, introspective soundtrack and focus on the spectators are what he delivers, putting a twist on a genre that's ripe with cliches.

When in doubt, zig when you're expected to zag.